Lacta Milk Chocolate has been in Greece for about 50 years. With a history of about 50 years, founded in 1962, Lacta chocolate also uses the power of the Internet to reshape its brand image, through the cell phone APP to allow users to send virtual Lacta chocolates to their loved ones, in addition to the freedom to choose the flavor, but also write the name of the recipient on the package, it becomes a unique gift for each other. The unique gift.

After you press send, you will automatically post "Lacta" on your loved one's graffiti wall. In addition, the photo of the gift will be saved in the giver's photo album and the name of the loved one will be marked on it to keep it forever.

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As a result, the app immediately created a whirlwind among young Greeks, with 135,000 users installing it within a few weeks, giving away 300,000 virtual Lacta chocolates, and its brand page In just two months, more than 150,000 fans were added to the brand page, and unexpectedly, many users actually set the virtual chocolate picture with their names on it as their mugshot, resulting in another trend, and the total value of media exposure is hard to estimate.