Traity:Personal Credit Data The statistics platform is a Spanish start-up company that aims to use people's "idle" data on the Internet to build a personal credit system, to realize the transaction behavior of the sharing economy and to eliminate all the scams on the Internet!

Traity's approach is this --Prioritize logged-in users' Facebook accounts, whose biggest advantage is their real names. And Facebook 1.23 billion users, covering almost all countries and regions of the world access to the Internet. At the same time, users can also choose Twitter, Google and other social accounts with cell phones, passports and other ways to obtain real identity authentication. Through the algorithm, Traity can capture information about personal behavior related to transactions, users can also add their own profile video, but do not think that this is just a database of personal interests, if your Twitter bot fan ratio is too high, the system will think that your credit problems.

The second step is to access the e-commerce API, which is also a major advantage of Traity, the team actually convinced eBay, Amazon, Coinbase and other giants to join its platform. Even if the early negotiations were not smooth, Traity also introduced Esty, Stackoverflow and other vertical platform users, then, all the behavior of users on the platform can be used as a basis for scoring, compared to the social media information that can be partially faked, the real business environment, the data is to appear "objective In a real business environment, the data is much more "objective" than social media information that can be partially falsified. Of course, Traity does not use the algorithm as a universal plaster, credit information is presented in a public way, rather than like a black box credit score, only to provide a final score.

At first, I assumed that Traity would become the center of all Internet transactions, but apparently Juan is not so unrealistic, because most services have their own service groups and it is difficult to build a platform from scratch. The only way to obtain credit data without infringing on the interests of the e-commerce giants, in addition to the above-mentioned car rental behavior, looking for a babysitter, job hunting, dating and other needs, whether the transaction between the two sides can finally be achieved, all depends on the "other people's eyes you".

Traity has repeatedly stressed that the company does not arbitrarily dispose of user data for the purpose of selling advertising and other acts. Although for an Internet company, this statement is somewhat unthinkable, but the following elaboration, may let you understand why Traity can do free service while not selling your data: First, the Traity team understands that they are not the typical social network, Traity only positioned their function in the management of your personal credit data to get better credit First of all, the Traity team understands that it is not a typical social network.

Secondly, we can find in Juan's description of his product that Traity is a product that is biased towards the enterprise market: Take India as an example, only 100 million of the 500 million Facebook users have a bank account, which means that 400 million people are potential customers of financial institutions. This is particularly common in emerging countries. So, once this data is used for evaluation, whether it is for financial institution lending, corporate recruitment, it will help institutions to reduce the risk rating of unfamiliar groups, and users will get more convenience outside of traditional services. For financial institutions, the interest rate of your loan can be 1000 times that of the group with credit history.

If you think that uploading too much account data may violate your privacy, Traity also suggests that you can delete it all, because the motivation for using such data that affects your reputation lies with the users themselves. Therefore, although Traity does not explicitly say so, it is possible that the service will be carried out in the form of a service fee in the future. This is Traity's business model.