BabyBjorn is a professional baby product manufacturer from Sweden. 1961, Björn Jakobson and his wife's sister Elsa together founded the BabyBjorn company in Stockholm, Sweden, Beris Hamra. In the same year, the company launched its first product - baby chair, recommended by pediatricians, reported in a number of Swedish magazines, the market demand increased sharply. 1973, BabyBjorn launched the first baby carrier, named "intimate care", again gaining the attention of parents.