The secret to Ted Baker's success lies in a more daring interpretation, a relentless pursuit of excellence, meticulous attention to detail and a unique British humor, all blended into a distinctive Ted Baker style that is naturally unconventional. Today, the company offers a wide range of products, including menswear, womenswear, fragrances, watches, luggage and more, bringing a wild and unconventional touch to every detail of life. Its franchises are located all over the world.