Italy GEOX (Chinese trademark: Jianleshi) was founded in 1994 by Mr. MARIO MORETTI POLEGATO, and discovered the "breathing shoes", GEOX word from the Greek "GEO", meaning the earth under the feet; with the unknown number "X" as a symbol of technology, a combination of new technology, new ideas. The word "GEOX" is taken from the Greek word "GEO", which means the earth under the feet; the unknown number "X" is used as a symbol of technology, which means the combination of new technology and new ideas.