FOR HIM MAGAZINE (abbreviated as FHM, Chinese version for "Men's Wear") was founded in 1985, by the famous British periodical group EMAP in 1994 to re-create, define the new era of men and the magazine they read. In just a few years, it has become the No.1 seller in the UK and the No.1 seller in Europe. Currently there are more than ten international editions in Singapore, Australia, Turkey, Malaysia, France, South Africa, USA, Philippines, Romania, etc.