The Swatch Group is headquartered in Bern, Switzerland. It is the world's largest watch manufacturer and distributor. It accounts for 25% of global retail sales.

The Swatch Group has 160 manufacturing centers worldwide, mainly in Switzerland, France, Germany, Italy, the United States, the Virgin Islands, Thailand, Malaysia and China.

has 16 (unofficial data, I'm not sure) major watch brands, we know more about Omega, Tissot, Longines, Rado, CK (Calvin Klein), Swatch. There are also Flik Flak In addition, Flik Flak, Mido, Breguet, Hamilton, Blancpain, Glashutte, Leon Hatot, Jaquet Droz.

The story of Swatch began in 1978, when the Swiss watch industry was under enormous pressure from Japanese competition, and Dr. Ernst Thomke was tasked with developing a better, slimmer quartz watch than the Japanese. Six months later, the SMH Group's watch movement division built a prototype that was only 2 mm thick, the thinnest quartz watch in the world at the time.

The final production model, minus 51 parts, had its face hidden in a waterproof plastic case. And shockproof, durable, and most importantly, inexpensive, they called it Swatch, when it was March 1983, and has since become the world's best-selling watch. (Called to abandon the choice of Seiko, Casio)

Swath (Swatch SWATCH SWATCH is not only a new type of quality watch, but also will bring people a new concept: the watch is no longer just an expensive luxury and a simple timekeeping tool, but a kind of "wear on the wrist fashion".

Nicholas G - Mr. Nicolas G. Hayek, born in 1928, died on June 28, 2010 at the age of 82 after suffering a heart attack at work. Mr. Hayek was one of the founders of the Swatch Group (headquartered in Biel, Switzerland) and was currently Chairman of the Board of Directors of the Swatch Group, which was formed in 1985 after a reorganization of Asuag and SSIH that lasted more than four years and resulted in the merger of the two watch companies. In 1986, Mr. Hayek became Chairman of the Board and CEO of Swatch Group.

Nicholas G - Mr. Hayek The Swatch Group owns many watch brands, including Swatch, Breguet, Blancpain, Jaquet Droz, Glashutte, Original/Union, and the Swiss watch industry. Union, Leon Hatot, Omega, Longines, Rado, Tissot, Calvin Klein, Certina, Mido, Hamilton Mr. Hayek played a decisive role in the revival of Swatch and its watch brands. The strategy he developed in the early 1980s eventually brought Swiss watchmaking back to prominence, and in 1984 it was once again established as a global leader.