Hublot is a Swiss luxury watch brand, founded in 1980, is now a brand. In 2010, Hublot released its own UNICO movement, which was entirely produced in-house, and launched the King Power series of watches with this movement. In terms of publicity, Hublot has cooperated deeply with major soccer tournaments, becoming the official timekeeper of many events, including the World Cup, and is also present on the changing cards of many tournaments.