Baselworld is one of the world's largest It is one of the world's largest international trade shows for the watch and jewelry industry, opening each spring in Basel, Switzerland, with approximately 2,100 exhibitors from over 45 countries, exhibiting in the watch, jewelry, gemstone and related industries, as well as companies specializing in the manufacture of precious stones.

Schweizer 1917 Mustermesse Basel (MUBA) "Swiss Basel Sample Fair", developed into the 21st century, Basel Jewelry Show has become a grand fair for the jewelry and watch industry. The total area of the exhibition is about 160,000 square meters, with more than 2,000 exhibitors, nearly 100,000 professional visitors buyers and nearly 2,500 international media every year.

Baselworld, as the largest and oldest watch show in the industry, attracts more than 300 brands despite the high rent of the venue, with the main focus naturally on brands like LVMH, Swatch Group, Rolex (Rolex) Patek Philippe, Patek Philippe, Patek Philippe and LVMH. Patek Philippe, Bulgari, Breitling and other large companies with ample budgets, through the exhibition to feel and understand the current trends and latest selections in the watch and jewelry industry, the brand world's highest level of display promises an unparalleled experience.