Hel Looks is a street fashion blog founded by Liisa Jokinen and Sampo Karjalainen in 2005, capturing the best of Helsinki's streets with a handheld Hel Looks is a street fashion blog founded by Liisa Jokinen and Sampo Karjalainen in 2005, capturing the brightest scenes of Helsinki's streets with their cameras, photographing fashionable and avant-garde people on the streets to showcase people's unique fascination with fashion and trends.