NA-KD is a Swedish online shopping The website, founded by Jarno Vanhatapio, not only sells products online, but also operates through a physical store; the products sold are not only own brand but also contracted with other designers to create a new shopping product and shopping experience.

NA-KD opened its first brick-and-mortar store, which is located in Stockholm last year. Previously, NA-KD operated a temporary store in Gothenburg, on the west coast of Sweden, and its next physical store will be in Germany. However, NA-KD is still using online stores as the main sales channel.

Jarno Vanhatapio also said that the purpose of opening a physical store is to allow some customers to experience the quality of the products before they buy. In addition to the physical stores, they will also begin communicating with the most fan-friendly cities on social media, including Stockholm, Berlin, Munich, London and Los Angeles. He also revealed that NA-KD's brand already has more than 450,000 fans, and users can share their buying experience on social media.