The Good Design Award) is created in 1957, Japan's only comprehensive design evaluation, recommendation system, it is a "through the design to enrich industrial production and living culture " movement, each year will attract a large number of companies or designers from around the world to participate. To date, the total number of awards received has exceeded 10,000 pieces. And won the "G logo".

The Good Design Award is organized by the Japan Design Promotion Association, a public interest consortium. Design Promotion Association of Japan, a public interest consortium, organized the "comprehensive design evaluation system". The purpose of the award is to evaluate and recognize the various forms of "good design" to guide our lives, industries and society as a whole in the direction of greater abundance (materially and spiritually).

Its origin is the "Good Design Selection System (Good Design Selection System) founded by the Japanese Ministry of International Trade and Industry (now renamed as "Ministry of Economy, Trade and Industry") in 1957. -(commonly known as the "G Mark System"). The system has been in place for nearly 60 years now. The selection covers all areas of design, and the number of awards received each year is about 1,200, with the total number of awards reaching over 43,000 in 59 years. In addition, only those designs that have won the Good Design Award are eligible to use the "G mark". It has a history of more than half a century "G mark" has been "good design" the indicator, its influence never fails.

What is your purpose in creating a product, business, or project?

To achieve this purpose and the implementation of the plan itself is actually "design". Color or form, technology or function is only a means to achieve the purpose. Design is usually centered on "people" and because of this, it has the power to contribute to the development of society. We believe that something that can truly enrich someone's life, or has this possibility is "good design".

Good Design Award's target:

Good Design Award's target is of all kinds, no matter it is tangible or intangible design can be applied. In the judging process, not only is the evaluation as a term to participate in the "design", but also the design process behind it, ideas, meaning and other aspects to consider and make a comprehensive judgment.

Now, the Good Design Award is open to all kinds of projects, from home appliances, automobiles and other industrial products to housing, buildings, from various service design, application software, public relations projects and local economic revitalization of communication design to business models, research and development, and other projects can be entered.

The goal of the Good Design Award:

The Good Design Award is not simply a competition-contest that compares the merits of designs. Rather, it is an activity that evaluates and recognizes the design from the point of view of whether the design of the target "can make life and society more affluent" that is, the effect of design - the point of view of utility.

"Good design" the ideas and methodologies contained in the design can provide both living and working people with clues to our future activities. This clue is both a source of new good design and a driving force for the creation of a new society. The Design Excellence Award aims to construct the framework of a platform that can give rise to "a creative chain reaction for a new society". So, what is the most important part of this "creative chain reaction".

There are all kinds of designs around us in the form of concrete things. However, if we only see the appearance of these things is difficult to perceive the ideas and concepts contained in them. Good Design Award hopes to express these "advantages" and "possibilities" in a more understandable language, so that more people "notice(discover)" and make society more colorful through creative chain reaction.