"ViVi" (ViVi) is one of the most popular fashion magazines in Asia, was founded in Japan in May 1983, issued in Japan on the 23rd of each month, the main reader group for the 20-30-year-old female working group, its content mostly for beauty, clothing with, hair, accessories style, fashion trends, etc.. In 2000, the Chinese version of ViVi was born, named "Xinwei".