Sanrio (サンリオ ) is a Japanese company founded in 1960, is the world's leading distributor of stylized character brands. In line with the business philosophy of sending gifts to convey true feelings, Sanrio is committed to the great business of enriching interpersonal communication.

Sanrio has more than 500 cartoon stars under its umbrella. In line with the business philosophy of sending gifts to convey true feelings, Sanrio is committed to the great cause of enriching interpersonal communication, giving gifts a whole new meaning - gifts are not only used to express respect, trust, and friendship to others, but can also become a bridge to communicate with one's inner world. While helping people to pursue happiness, mutual understanding and good friendship, Sanrio also provides spiritual leisure and satisfaction for people.

The founder believes that human civilizations began with rivers, such as the Tigris, the Nile and the Yellow River, and that these rivers gave birth to the three oldest civilizations in the world. Therefore, the founders used the name of the sacred rivers to express their respect for human civilization and further developed the corporate mission of "Social Communication".

In special times and festivals, we express our feelings through small gifts that are beautiful but not burdensome to the recipient, and build friendships with each other. Therefore, the cartoon star designed by Sanrio has surpassed the value of the simple design itself and become the messenger of "conveying thoughts and cultivating friendship".

Sanrio's cartoon characters include: Kitty, Double Star Fairy, Melody, Dabao, Jasmine Rabbit, Big Eye Frog, Pacha Dog, Baker Duck, Naughty Monkey, Cool Penguin, Qiaoq Cat, Pudding Dog, Cola Bell, Rice Flower Rabbit, Big Ears Dog, Latte Bear, etc.