ShuUemura (Shu) is the first cosmetics company of "fashion theme makeup", was founded by Mr. Shu Uemura, the first male cosmetic artist in Japan, in 1966, initially called the Japanese cosmetics company; November 24, 2000 It became the first Japanese brand under the Global Maximizer Cosmetics Group. The brand's founder, Mr. Shu Uemura is the world's most avant-garde and bold pioneer of the art of makeup, known as "the first person to sublimate makeup into art"; because of its improved cleansing oil as the most important maintenance products in history, but also known as the "father of cleansing oil.