Shiseido is the most famous Japanese cosmetic brand, whose meaning is taken from the Chinese Book of Changes - "to nurture new life and create new value". In 1897, its first skin care product, a lotion called EUDERMINE, was born, and since then, Shiseido has been dedicated to the research of beauty and hair. Shiseido's products cover high-end cosmetics, mass cosmetics, cosmetics stores, cosmetics, professional hairdressing, and advanced technology.