NicoVideo is a well-known Japanese NicoVideo is a well-known video sharing website in Japan, and its pop-up comment feature in video playback has made it grow rapidly in Japan.

Japanese domestic anime fans also often use anime The content to make MAD video uploaded to Nicovideo. As of November 14, 2007, there are more than 3.75 million regular members and 109,000 paid users. Because of the unique design features of its website, and popular among young people.