(Infiniti) as Nissan Infiniti, a luxury car brand of Nissan, was born in 1989 and was first launched in the United States, competing with Lexus, BMW and Mercedes-Benz in the North American market, and quickly grew to become an important luxury car brand in North America. The brand was first launched in the U.S. in 1989, competing with Lexus, BMW and Mercedes-Benz in the North American market and quickly growing into a major North American luxury brand. Infiniti is known for its unique and avant-garde design, outstanding handling performance and top-notch customer service. Today, Infiniti has a full lineup of coupes, sedans, crossovers and SUVs, and recently added the 2006 M-Series high-performance sports sedan to the Infiniti product family, enriching its product line.