Shiseido Group Tmall International Overseas Flagship Store. Shiseido is a famous Japanese cosmetic brand, the brand adheres to the concept of "100 years of craftsmanship, let the beauty of the birth". The name is derived from the Chinese "I Ching", which means "to be the best of all, everything is born", and the meaning of Shiseido is to nurture new life and create new value. The meaning of "Supreme Kun-Yuan, Everything Gives Birth" is "to praise the virtue of the earth, which nurtures new life and creates new value." This name is a reflection of Shiseido's corporate image, which combines Eastern aesthetics and consciousness with Western technology and business practices, and combines advanced technology with traditional ideas, using Western culture to interpret the subtle Eastern culture.