Belle Maison, the Chinese name of Belle Maison, is the No.1 women's fashion brand in Japan, and is also an online store centered on the products of Japan's largest mail-order catalog. Since the first [Belle Maison] mail order catalog was released in Osaka, Japan in 1976, Belle Maison has been selling mainly apparel and has gradually expanded to include clothing and sundries, home furnishings, furniture, and everyday decorative items, establishing a unique mail order catalog style and a variety of products with a specialty store style.