Belle Maison, named Belle Maison in Chinese, is the No. 1 women's fashion brand in Japan, and is also an online store centered on products from Japan's largest mail-order catalog. Since 1976, when the first Belle Maison mail-order catalog was published in Osaka, Japan, Belle Maison has been selling mainly apparel and has gradually expanded to include clothing and sundries, home furnishings, furniture, and everyday decorative items, establishing a unique mail-order catalog style and a variety of products with a specialty store style.