6IXTY8IGHT was founded in 2002 by Swedish entrepreneur Erik Ryd, an established lingerie manufacturer with a presence in Asia. In 2003, Ryd opened its headquarters in Hong Kong and the first 6IXTY8IGHT store in Beijing, which was an unprecedented success. In 2006, 6IXTY8IGHT began to expand its product line to include tops, pants, dresses, jeans, underwear, sleepwear, loungewear and accessories. The brand has gradually become the most popular shopping destination for girls. All stores are decorated in the brand's iconic pink color, making them a girl's shopper's paradise.