EyEasia:Asian Eye Financial EyEasia is an Asian financial news and commentary website of Malaysia's Star Media Group. It is an important monthly publication of Star Media Group that has reformed its magazine "Business World" and launched it to the reading market with a brand new attitude in order to face the social transformation, the change of global reading format and the needs of local readers.

The first issue was published in April 2006. Asia Eye" is based on the premise of "based in Malaysia, looking at Asia", and then "looking at Asia, looking at the world" as its ambition, in addition to reporting current financial information, corporate figures, market analysis, investment features and new In addition to reporting current financial information, corporate figures, market analysis, investment pages and emerging business opportunities, it will also combine current affairs observations on politics, economics, literature and education in the region, and introduce humanistic focuses such as technology dynamics, health care guidelines, art appreciation, reading and film culture, etc., in an effort to provide a more comprehensive and macro perspective to help readers build confidence in their choices and judgments, and meet the challenges of global information competition with their heads held high.

In tandem with rapid social progress, fast changing global reading patterns, and to meet the increasingly In tandem with rapid social progress, fast changing global reading patterns, and to meet the increasingly demanding needs of local readers, "Business world", the principle business monthly magazine under Sin Chew Media Corporation Berhad, is undergoing an unprecedented overhaul, and will emerge as "Eye Asia" to greet the reading public with a refreshing new look .

Rooted in Malaysia, "Eye Asia" is setting its sights far and wide across Asia and the entire The new entity will retain the business contents of "Business World" while adding local and regional perspectives in The new entity will retain the business contents of "Business World" while adding local and regional perspectives in politics, economy, culture and education, as well as incisive analyses and comments.