, L'Oreal, is an Australian and Malaysian A brand jointly developed by Australia and Malaysia. The design is based in Australia and specializes in the development of traditional British classic gifts.

Lovely lace was introduced to Malaysia in early 1993. It was introduced to Malaysia in early 1993, and immediately became popular in a short period of time with its unique British style concept, and quickly rose to become a well-known brand in Malaysia.

In order to meet the vast number of consumers around the world, lovely lace gift concept store in 2003 to open up the international market, currently in Cairo, Egypt, Saudi Arabia, Riyadh, India, lovely lace gift concept store to provide consumers with a fragrant The Lovely Lace Gift Concept Store offers consumers the pleasure of shopping in the English countryside, allowing customers to experience a wonderful "gift" journey of reminiscing about the past while choosing gifts.