"MacGuffin" is a book to MacGuffin is a magazine that explores ordinary things, focusing on things that are often overlooked in people's lives and drawing out the essence of what makes life important, founded by design and architecture historians Kirsten Algera and Ernst van der Hoeven.

MacGuffin is an independent magazine of design and MacGuffin is an independent magazine focusing on the design of ordinary things, named after the film term Macguffin, coined by the master of thrills, Hitchcock, which itself means an object, event or character that is unrelated but used to set up or advance the plot. Only three issues have been published so far. It is a somewhat "capricious" magazine: not only the date of publication is not fixed, the content of exploration is also a bit counter-trend.

"MacGuffin" is a semi-annual magazine, one issue is about one kind of furniture/objects, and aims to bring the design from the showroom back to the daily life. The risk is that readers will decide to buy or not depending on whether the topic matches their personal interests, unlike mainstream magazines that are usually "big-package" and always have a column that suits your fancy, if you are not interested in the topic of the issue, it is really hard to buy and read. I believe that not many people are interested in this topic enough to read a magazine with more than 200 pages, compared to the bed of the first issue and the window of the second issue. It is a challenge for the magazine to explore this single topic with different entry points, so that readers with different interests can be inspired by it.

MacGuffin cleverly selects diverse and interesting stories and images, successfully attracting readers to read page by page. The third issue, which is themed on rope, is divided into three parts: rope, knots, and weaving. The contents include the Japanese tradition of how to wrap different foods with straw, the story of the designer who spent time to visit the rope maker, how the Dutch designer Bertjan Pot used his hands to figure out the different possibilities of rope, the classic act of art of the artists Deqing Xie and Linda Montano who used rope to tie their lives for a year, the Inca Empire's knot Khipu to record and convey the meaning, and the knot created by the writer and illustrator. The content touches on fashion, design, art, history, literature, pop culture, and many other fields, traveling through different regions and time zones, rich in content and pacing, making readers continue to wonder how many different aspects and overlooked interpretations and meanings the editorial team can uncover in these ordinary and familiar objects.