AC Nielsen, a member of the VNU Group in the Netherlands is a leading global market research company providing market dynamics, consumer behavior, traditional and emerging media monitoring and analysis in more than 100 countries worldwide. Clients rely on ACNielsen's market research, proprietary products, analytical tools and professional services to understand the competitive environment, identify new opportunities and improve the effectiveness and profitability of their marketing and sales initiatives.

ACNielsen is a leading global provider of market research, information and analysis services. ACNielsen is a leading global provider of market research, information and analytics services to the consumer products and services industries, as well as to governments and social institutions. More than 9,000 clients in more than 100 countries rely on ACNielsen's conscientious professionals to measure the dynamics of competitive markets, to understand consumer attitudes and behaviors, and to develop advanced analytical insights that drive sales and increase profits.

ACNielsen is headquartered in New York, USA, with regional operations in Schaumburg, Illinois; Wavre, Belgium; Hong Kong, China; Sydney, Australia; Buenos Aires, Argentina; and Nicosia, Cyprus. The regional centers were established in Hong Kong, China, Sydney, Australia, Buenos Aires, Argentina and Nicosia, Cyprus.

In 1923, one of the founding fathers of the modern market research industry, Arthur Charles B. Schaumburg, established a regional center. Charles Nelson, one of the founding fathers of the modern market research industry, founded the U.S. In 1923, one of the founders of the modern market research industry, Arthur Charles Nielsen, founded AC Nielsen in the United States. Among the many innovations in the field of customer-focused marketing and media research, Mr. Nielsen's invented retail measurement techniques provided the first reliable and unbiased information for clients to understand their operating results and the impact of marketing activities on revenues and profits. The information provided by ACNielsen makes the concept of market share more realistic and makes it an important measure of a company's performance. In addition, Mr. Nielsen is the founder of AC Nielsen Media Research, a global giant in television audience research and other media research services today.