(SWYF for short) This online social shopping site, based in the Netherlands, is the world's first. (SWYF), an online social shopping site based in the Netherlands, is the world's first shopping portal that allows consumers to shop, create and share fashionable clothing with their friends.

provides users with a real-time shopping solution . It allows you to shop online with your friends from Facebook and Twitter, create Lookbooks clothing themes, showcase your unique outfits, and share fashionable clothing. In September 2010, SWYF won the prestigious E-Commerce Award Paris 2010 for Real-Time Collaborative Shopping Application.