The official website of Reebok Reebok Netherlands. Headquartered in Canton, Massachusetts, Reebok International, Inc. was acquired by Adidas in 2006 for $3.8 billion. The company designs, sells and distributes athletic shoes, fitness shoes, casual shoes, sportswear and equipment worldwide under the Reebok, Rockport, CCM, JOFA, KOHO and Greg Norman brands, and designs, sells and distributes footwear under the Polo Ralph Lauren brand.