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SML|Korea Gooey Monster Institute

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brief introduction

Sticky Monster Lab (SML) is a Korean creative Monster Lab (SML) is a Korean creative brand design agency, born in 2007 in Seoul, Korea, the design team consists of creative people from various fields. In the cute little monster world, you can get a glimpse of the daily life in the real world, and the funny expressions and carefully planned scenes make everyone smile.

Sticky Monster Lab Through print, illustration, animation, and dolls, Sticky Monster Lab has created a craze in Korea, and then used co-branding with world famous brands such as Samsung, Nike, REEBOK, NISSAN, FUJI, and ASUS to extend its creative reach to the world more quickly.

SMLEXPO is co-organized by Yarmuth Entertainment and INCEPTION Kai Yi. Yarmuth Entertainment said that this year is the tenth anniversary of SML, and since they have a large fan base in Taiwan, they took the initiative to propose to the SML team, which coincidentally coincided with SML's ideas. Since the number of SML's works in the past ten years is unimaginable, the curatorial process took a year, and SML specially created exclusive contents such as VR and animation for the exhibition. The concept of "interstellar travel" is used for the exhibition, and the dark blue and orange main visuals are reminiscent of airlines, with the contrast between the recessed, design-oriented visuals and cute characters.

"SML EXPO" 10th Anniversary Exhibition was held at Warehouse 5 in Taipei's Songshan Cultural and Creative Park. All the little monsters that appeared in SML will appear one by one in the exhibition.

This exhibition is divided into ten exhibition areas, breaking through the limitations of most exhibitions are a single line of action, so that fans really become the citizens of the monster planet city M-City, the exhibition area network of SML over the years, graphic, video, co-branded merchandise, figures and other cross-border works, and can see the classic work "The The Loner" is a one-to-one reproduction, including TVs, stereos, games and scattered pizza boxes, beer cans, etc. Fans can take a peek at the whole Loner room through the floor-to-ceiling windows.


SML|Korea Gooey Monster Institute
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