Jinro (하이트진로, Jinro) is the largest soju brand in Korea, founded in 1924 and headquartered in the Gangnam district of Seoul, its soju is sold in more than 100 countries and regions around the world, and is one of the world's best-selling distilled spirits brands. 2005 Jinro was acquired by Hite Brewery, and after the merger the company was renamed Hite The company was acquired by Hite Brewery in 2005.