Seoul Music Awards (Seoul Music Awards; Korean: 서울가요대상) Korea's long history of song awards ceremony, first held in 1990 by Seoul Sports and SBS, sponsored by High 1 Resort, to reward outstanding artists in the Korean music industry. 2006 onwards In 2006, the Seoul Music Awards were hosted by Seoul Sports alone, with SBS withdrawing. The awards ceremony presents the New Artist Award, Popularity Award, Best Album Award, Hip Hop Category Award, Adult Song Award, and Public Performance Culture Award.