"B:ALANCE" is a Korean B:ALANCE is a sub-magazine of B, a monthly fashion magazine in Korea. Each issue is produced around a brand, and digs into the stories that happened during the operation of the brand in terms of brand culture, industry stories, business people, and brand users.

B:ALANCE magazine discovers the real story from today's B:ALANCE magazine discovers the real good brands among countless brand-name products today, unearths the real brand values without the influence of advertisements, maintains an independent point of view, and evaluates according to four criteria: beauty, practicality, value and philosophy, each issue contains unique insights and in-depth analysis.