KeyEast (키이스트) Korea's famous entertainment media company, is established by Bae Yong Jun's own brokerage, Korea SoftBank, IMX company jointly acquired on February 20, 2006, Bae Yong Jun as the largest shareholder. KeyEast's business includes brokerage, new talent development training, film and television production, cable TV channel DATV, KNTV, catering, music, games, etc. Its famous artists include, and Lin Soo-jung, etc.