The basic concept established for the development of the new CI "Proactive Tireship", in essence, reflects the core of the brand with an innovative attitude towards the future.

Proactive Tireship It embodies the corporate will of HANTAI Tire to be an advanced tire manufacturer in the 21st century, and to move forward as a challenging, aggressive, innovative, and futuristic company that seeks to develop together with its customers.

HANTAI Tire (CEO: Seung-Ho Seo) is one of the world's largest and fastest growing tire manufacturers, producing radial tires for passenger cars, light trucks (SUVs, RVs, etc.), trucks and passenger vehicles.

Hantech Tire's five R&D centers around the world are dedicated to developing cutting-edge technologies, spending 5% of total revenue on R&D each year, and continuously improving customer satisfaction through quality products. Hantech Tire has a global sales network in 180 countries and employs over 16,000 people. Nearly 80% of the company's annual revenue comes from the increasingly sophisticated overseas markets.

Hantech Tire entered China in 1996 and established two production bases in Huai'an, Jiangsu and Jiaxing, Zhejiang, and set up the China Technology and Development Center (CTC) in 1998. At present, there are 14 sales branches and 14 logistics centers. At present, the good and stable quality has enabled HANTAI to take the lead in the Chinese car tire market and provide support to more than 30 automobile manufacturers such as FAW Mass, Shanghai Mass and Hainan Mazda.