Coupang is one of the most popular group buying websites in KoreaFounded in August 2010, Coupang has 4.8 million members and over 300 employees.

Coupang often gets celebrity endorsements, such as Kim Hyun-jung, etc., and other celebrities. In addition, Coupang also employs many experienced people to experience a product and then write down their own experiences to better analyze it from the customer's point of view and enhance the customer's trust in the website and products.

At present, many of the domestic shopping sites, most of the network media and television media as the main publicity, few customer-centric publicity, the customer's idea is the direction of the development of group buying sites, many domestic sites are self-centered, although there are similar shopping experience, but There is not enough enthusiasm and support efforts, but also can only be reduced to a display, buyers communicate with themselves.