Lamoda: Russian Guided Clothing The e-commerce is a unique online clothing shopping site in Russia, their couriers can not only send courier but also work as a fashion shopping guide service, customer advice, if you try on, found that the goods do not fit, you can also directly return the goods.

Lamoda now has 1.5 Lamoda now has 1.5 million active users and employs 700 couriers who wear a uniform light blue and black work suit to deliver and give advice.

In order to be able to provide professional fashion advice that satisfies customers, they also receive special training to understand fashion, size and other details. Unlike the traditional e-commerce process of "delivery to your door - sign for it - open the box and check it out", Lamoda consumers have 15 minutes to try it on before weighing a purchase. Once they decide, they can also choose to pay by cash or credit card. This "try-on" model has been well-received and has not only attracted users to Lamoda, but has also accumulated a large number of repeat customers.

Where there is opportunity, there is always competition. There is more than one e-commerce company that offers "try-on" services, and Lamoda had to go one step further to beat its competitors Ozon.ru and Wildberries. Not only has it partnered with 900 brands, large and small, but it has also signed agreements with some of them to become exclusive online distributors in Russia.

To do this kind of "try-on" e-commerce in Russia, you can't avoid the Russian situation: Russia is sparsely populated, east and west across nine time zones, and the postal system is very inefficient. To address this inherent deficiency, Lamoda is actively strengthening its infrastructure. Its initiatives include building a 20,000-square-meter warehousing center in Moscow to deliver goods to distribution centers locally and in 20 outlying cities; at the same time, they also have a 400-car courier team.