Svyaznoy is the second largest mobile product retailer in Russia, with a total of nearly 3,000 stores in Russia and Belarus, and svyaznoy.ru is the online store it operates. According to public statistics, the svyaznoy.ru website was established in 2002 and in 2013 it had an average of 2.336 million unique visitors per week and processed more than 200,000 orders per month, mainly for cell phones, tablets, laptops, TVs and various digital products.