Mvideo was incorporated in Moscow in 1995 and currently has 340 chain stores in 143 cities in Russia and is the largest consumer electronics chain retailer in Russia in terms of revenue. According to publicly available information, in the first quarter of 2014, Mvideo's overall sales grew by 8%, with e-tailing growing by 113%. The main categories of its e-commerce website include TVs, audio and video equipment, computers, cell phones, photo and video equipment, household tools, kitchenware, automotive products, toys, etc.