The German HugoBoss luxury brand is Germany's famous menswear brand, translated as Boss or Dr., as early as 1923 has been founded in Germany; products have been quality, taste and luxury highly respected.

Hugo Boss brand is divided into Boss Hugo Boss, Hugo Hugo Boss, Baldessarini Hugo Boss three brand marketing; main business men and women's clothing, perfume, watches, and other accessories.

Boss brand consumer group positioning is urban white-collar, specific and subdivided into formal wear as the main black label series (Black Label), sports and casual wear as the main orange label series (Orange Label) and outdoor functional clothing as the main green label series (Green Label).

Hugo Boss is present in all regions of the world: Europe (17 countries), Asia (12 countries), Oceania (2 countries), South America (2 countries), North America (3 countries), with about 550 stores.