originated in Germany in 1935, is a famous EuropeanSA means Saddler, LE means Leather and WA means Wares.

July 8, 1935, this is a memorable Memorial day. On this day, the world famous outdoor sports brand SALEWA was born, Josef Liebhant - the then president of the German Harness Association, in order to provide equestrian enthusiasts with quality harnesses, registered a company to manufacture harnesses and leather products.

In 1956, after a long period of market research, SALEWA fully grasped the development opportunities of the winter outdoor sports market and launched a high quality ski sled, named Sperber; designed a new polar mountaineering bag, ice hoops and ice claws for polar expedition teams; and cooperated with The company collaborates with Edelried on the production of ropes.

In the same year, SALEWA sponsors a successful expedition over Mount Blanca, organized by Hermann Huber. 1962, SALEWA develops and produces one of SALEWA's most successful products, the lightweight, adjustable Crampon. ice claw has been developed leaps and bounds, CRAMPON production standards are widely used today.

In 1970, SALEWA designed and produced the highly successful Mont Blanc sling, SALEWA also launched the "Tubular Carabiners" series, SALEWA also launched the "Tubular Carabiners" series, and established a new standard for lightweight equipment, the success of this series has enabled SALEWA to gain a dominant market position in the field of mountain sports equipment.

In 1978, SALEWA launched a lightweight tent and fully expanded the production of functional outdoor apparel, including a partnership with Gore to design Gore-Tex functional apparel, and was the first to enter the Chinese market to purchase products. The following year, SALEWA registered its trademark with the eagle symbol.