"Blad" is a plant magazine from Denmark, which publishes a magazine every quarter. It has been released to the fifth issue. The feature of the magazine is to focus on the exploration of the minimalist design concept and its impact on creativity. Open each page, and the high-definition plant pictures printed in color make every A trace of texture is clear and full of artistic sense, leaving aside all environments or backgrounds, allowing people to appreciate each plant quietly.

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"BLAD" was co-founded by two university classmates, Jacobsen and Hotvedt Laursen, who both studied media. When making this magazine, I decided to abandon the boring and academic nature of traditional gardening magazines, and turn to urban organic life, targeting urban people aged 25 to 40. For most people, these plants cannot be named, and the lens magnifies their differences and beauty enough to be pleasing to the eye.

They invited some young local designers, photographers, artists, writers, and illustrators to treat plant life as an art form and discover some uncommon or forgotten plants. "We felt the need to get people interested in plants, which can be turned into some really poetic and sculptural art. "