Shiseido (Shiseido), is a famous Japanese cosmetics brand, the brand adheres to the "hundred years of craftsmanship, let the beauty of the birth" concept. The name is derived from the Chinese "Yijing" "to the Kun Yuan, all things are born", the meaning of Shiseido to nurture new life, create new value. The meaning of "Supreme Kun-Yuan, Everything Gives Birth" is "to praise the virtue of the earth, which nurtures new life and creates new value." This name is a reflection of Shiseido's corporate image, which combines Eastern aesthetics and consciousness with Western technology and business practices, and combines advanced technology with traditional ideas, using Western culture to interpret the subtle Eastern culture.