SeaFolly is one of Australia's largest SeaFolly is one of the largest swimwear brands in Australia, established by Peter Halas and his wife Yvonne Halas in 1975, headquartered in Sydney, with 35% of the domestic market share and over 400 flagship stores in the US, Singapore and other countries.

The Seafolly brand spans a wide range of The Seafolly brand spans a wide range of international markets and has established a direct network in Singapore, the United States and France, supplying stocked swimwear to department stores and fashion boutiques around the world. With annual sales of over A$100 million, Seafolly has grown rapidly. Swimwear designs include women's swimwear, girls' swimwear, children's swimwear, boys' swimwear and limited edition custom swimwear.