UGG is a brand name for footwear, apparel and handbags, a well-known trademark, and a registered trademark of deckers in the U.S. UGG is a brand with a legendary snow boots. Sheepskin boots rose in Australia during World War I. Australian pilots used two pieces of sheepskin wrapped around their feet to keep warm, and this is the prototype of snow boots, which has a history of nearly 100 years. Currently popular snow boots brands are UGG, Yellow Earth, jumbo, JOMVOX, MOU, EMU, ANYPRIZE, AUKOA.LA, etc.