LUISAVIAROMA.COM is the top Italian luxury e-commerce store with more than 5 million visitors per month. LUISAVIAROMA was born in 1930 in Florence, Italy, and our eponymous concept store is still located in the heart of the city today. of sales come online. At our headquarters in Florence, 200 people from 15 different countries are dedicated to the production and maintenance of LUISAVIAROMA.COM in 9 languages.